One of the basic features of WWF's work at both the global and regional level is working with a variety of stakeholders, including the private sector. WWF in Slovakia defined its priorities and in a relatively short time managed to launch activities aimed at protecting forests, waters and large carnivores. One of the current challenges for the organization is to secure the capacity and resources to achieve its priorities through cooperation with the private sector.

The involvement of the private sector in achieving the goals of nature protection is a necessary condition not only in terms of supporting the protection of habitats and species but also in terms of diversifying financial resources and long-term provision of WWF Slovakia´s activities. WWF Slovakia needs to train its internal staff, improve their skills and develop a strategy for cooperation with the private sector.

The project focuses on developing cooperation with the private sector to obtain long-term support for nature protection. At the same time, it will develop a strategy for involving companies to maximize opportunities for cooperation with the private sector and minimize risks. WWF Slovakia plans to start implementing and testing the activities proposed in the strategy, create partnerships and gain new supporters.

Since WWF Norway already has developed cooperation with the private sector, it will act as an expert advisor in the implementation of individual project activities within the submitted project. WWF NO will make a significant contribution to the creation of an internal training program for the WWF SK team and in the preparation of a crucial strategy for cooperation with companies.

The project will be beneficial for the WWF Slovakia, civil society organizations, active citizens, companies and their employees in the form of education, trainee and cooperation.

Summary of bilateral results

Through cooperation with a partner - WWF Norway, the organization gained an experienced mentor. The partner helped with the preparation of the strategy and also with the creation of lectures for company employees. He prepared a webinar for the project implementers, which helped them understand their functioning and cooperation with companies. The most beneficial were the so-called case studies of their most successful partnerships and campaigns. The partner also helped in understanding the value of the WWF logo and the need to look at every collaboration as an opportunity to change the way the company operates. Help with the expansion of the international corporate engagement team can be beneficial for the partner. It was crucial for the project to have a partner with a donor, thanks to financial coverage, the capacities for cooperation with companies increased. By gradually increasing the number of companies that support WWF Slovakia and their projects, it will be possible to maintain and gradually expand the Corporate engagement team. The result of the cooperation is a developed strategy for cooperation with companies. Thanks to consultations with WWF Norway, examples of their cooperation with companies and discussions about their strategy, the project implementers were able to prepare their strategy in a short time. Cooperation with WWF Norway will definitely continue even after the end of the project.

Project details

Project info
Period
2014-2021
Approval date
Grant financing
71991.00€
Final project cost
69613.35€