The rejection of human rights values such as freedom, equality, justice and dignity is becoming common practice. Ignoring or bending international law is almost as present as respecting it. Resistance and efforts to reduce human rights are also on the increase, for example in agreements on major global issues such as climate crisis or refugees, which also complicates human rights education. The biggest challenge for human rights education is not individual learning or innovations in teaching, but an attempt to reinforce the human rights narrative in our society, or a narrative reversal.
The project will bring a 10-month campaign on social networks with a strong educational content involving celebrities/influencers with the aim to reinforce the narrative of human rights as universal and indivisible entitlements of every human being, regardless of differences. It will focus on 10 topics presented each month in online space by 10 celebrities; in offline space the campaign will last 12 months when topics will be presented in schools and public events; these activities will be supported by targeted promotion on social networks, but also in the media targeted on children and young people.
Campaign topics: Freedom of expression, assembly and association; Women's rights; LGBTI rights; Minority rights (Roma); Climate crisis; Freedom of the media; Civil society; Activism; Universal Declaration of Human Rights; Dignity; Mental health; Heroes of human rights.
Expected results:
- 100 videos with 100 personalities on project topics
- 10 magazines for teachers and students for human rights education
- 1370 students involved in project activities
- 60 teachers trained
- 30 schools involved in project activities
- 8 seminars for teachers and students interested in human rights and who will get access to best practices in HRE, campaign materials of the project, practical examples of working with magazines
- thousands of people reached on social media